ConcenTrace Daily Mineral Powder Launch
This product launch campaign introduced a new format of the company’s hero product, with the goal of creating excitement, building awareness of three new flavors and educating customers on the product’s benefits. I developed digital creative across web, Pinterest, Google and Meta ads, social and email to create a cohesive launch experience across customer touchpoints and drive clicks and sales. The ad campaign delivered 700K paid social impressions at a $2.53 CPM, more than 60% below benchmark, while improving overall Amazon Store performance and exceeding awareness media expectations.
Role: Sr. Designer