OBJECTIVE: Develop the Back to School seasonal campaign within the omni-channel strategy that is impactful and cohesive across the customer experience.
DESCRIPTION: This campaign emphasizes relevant and iconic supply and tech products alongside key offers while being playful with value-based headlines. Promotional in store signage kicked off the campaign with the line school on save on followed by the marketing strategy that included the value statement of school supply prices that won’t be beat which was backed by the Staples price match guarantee. Using consistent colors, products and font styles it connected the headlines for a cohesive season.
ROLE: Lead Designer
OBJECTIVE: As part of the Staples private brands group, introduce and launch a new sub brand, Perk, the breakroom supplies brand.
DESCRIPTION: Through charm, wit and personality by using bright colors and engaging speech bubbles we let the world know that Perk is no ordinary breakroom supplies brand.
ROLE: Designer
OBJECTIVE: Create branded marketing materials to show the capabilities of Staples print services.
DESCRIPTION: A full small business print and marketing solution that includes signage such as parking signs, feather flags, custom decals and A-Frames and marketing materials such as stickers, brochures and loyalty cards.
ROLE: Lead Designer
OBJECTIVE: Create static upper funnel posts on Facebook and Instagram that generate engagement and impressions to support brand awareness and drive growth through conversion.
DESCRIPTION: A sample of high performing posts utilizing games, trends or conceptual ideas to support company-wide initiatives that are timely, ownable and relevant. Concepted and art directed photoshoots where applicable.
ROLE: Lead Designer, Content Creation, Photo Art Direction
OBJECTIVE: Create social posts for Facebook and Instagram featuring seasonal products that build brand awareness and raise conversion rates.
DESCRIPTION: Concepted, styled and art directed stop-motion videos.
ROLE: Designer, Content Creation, Photo Art Direction, Video Animation
OBJECTIVE: Establish Staples Connect as the leader in working and learning via differentiating the brand, changing perception, redefining authority, and gaining credibility.
DESCRIPTION: Bring the World of Possible campaign to life by celebrating working and learning and by focusing on innovative products and services that provide solutions through various deliverables in both print and digital.
ROLE: Designer, Video Animation
OBJECTIVE: Transform high traffic, old and outdated areas in the Staples home office building to launch a new B2B brand internally to associates.
DESCRIPTION: Lead designer on creating posters in executive meeting rooms, conference rooms, cafeteria, auditorium and lobby entrance.
ROLE: Designer
OBJECTIVE: Create a family of brochures for Staples Connect showcasing offerings and services within stores.
DESCRIPTION: Created a template that can be used across the 5 brochures so they are connected and work well together.
ROLE: Designer
