Back to School was an omnichannel seasonal campaign focused on creating an impactful and cohesive customer experience across Staples. The challenge was to bring together school supplies, tech products and promotional offers while keeping the season playful, relevant and easy to shop. I developed the creative around the “school on, save on” idea and the value statement “school supply prices that won’t be beat,” carrying consistent colors, products, typography and visual elements across retail, digital, email, social, app and print. The result was a connected campaign brought to life across 100+ assets, including cohesive in-store experiences from initial brief through installation.
Role: Lead Designer
Perk was created as part of the Staples private brands group to bring a new personality to the breakroom supplies category. The opportunity was to make the brand feel different from traditional breakroom supplies and establish an identity that could carry consistently through launch. Through charm, wit and personality, the identity uses bright colors, engaging speech bubbles, a playful visual language and foundational design system needed to bring Perk to life from concept through rollout.
Role: Designer
Rosie’s Donuts was created as a small business print and marketing solution to showcase the range of what Staples Print Services can offer. Rather than presenting individual print products on their own, I brought them together as a cohesive branded experience for a fictional small business, spanning everything from parking signs, feather flags and custom decals to stickers, brochures and loyalty cards. The result was a tangible example of how print can work together across the customer experience to help a small business build a recognizable brand.
Role: Lead Designer
This collection of social creative was developed to drive engagement and impressions while supporting brand awareness through games, trends, cultural moments and unexpected ideas. The challenge was to make company-wide initiatives feel relevant and ownable rather than simply adapting traditional campaign creative for social. I developed social-first concepts and, when photography could strengthen an idea, also concepted and art directed photoshoots. The result was a mix of polished brand storytelling, motion and trend-driven creative designed specifically for the platform.
Role: Lead Designer, Content Creation, Photo Art Direction
These stop-motion videos were created to bring seasonal products to life on Facebook and Instagram while building brand awareness and supporting conversion. The challenge was to make product-focused content feel more dynamic and engaging than a traditional product post. I concepted the ideas, styled the products and art directed the photoshoots to create playful stop-motion animations that gave the seasonal products movement and personality. The final pieces became social-first content that combined product storytelling with a more unexpected and engaging visual approach.
Role: Designer, Content Creation, Photo Art Direction, Video Animation
The World of Possible campaign was created to position Staples Connect as a leader in working and learning while differentiating the brand through its expertise and point of view. The challenge was to move beyond showcasing products and instead communicate the possibilities they could create for people at work, at home and while learning. I developed creative that celebrated working and learning while highlighting innovative products and services as solutions, creating a more differentiated and credible expression of the Staples Connect brand across print and digital.
Role: Designer, Video Animation
The Staples Home Office project was an internal brand launch designed to transform high-traffic areas of the home office that had become outdated while introducing a new B2B brand to associates. I developed environmental graphics for executive meeting rooms, conference rooms, the cafeteria, auditorium and lobby, extending the new brand into the physical workplace. The result was a more cohesive internal brand experience that brought the identity to life beyond traditional marketing materials.
Role: Designer
The Staples Connect service brochures were created to showcase the range of offerings and services available within retail stores while making sure the materials felt like part of the same family. I developed a shared template and visual system that could be applied across all five brochures, creating consistency in typography, layout and overall brand expression while allowing each brochure to communicate its own service offering. The result was a connected print system that made the individual brochures feel cohesive when presented together.
Role: Designer
