Product Education
Digital content was created to educate customers on why minerals matter while introducing the benefits, ingredients and formats of ConcenTrace Trace Minerals. Supporting content explored where minerals come from, different types of minerals and why they are important, giving customers a broader understanding of the product and its role in their daily routine.
Email Series
I designed a cohesive series of visually engaging emails that varied in layout and content to keep customers interested while making product education easy to explore. The series encouraged customers to learn more about minerals and ConcenTrace, with the goal of driving clicks and sales.
Social Content
I helped evolve the brand’s social storytelling from a uniform, clinical look centered around product shots to content that felt warmer, more authentic and relatable. The creative brought together education, lifestyle and product-focused storytelling to create a more approachable and engaging social presence.
Role: Sr. Designer